By Shlomo E. Ben Rokeach
Kaleky is a Lubavitcher businessman who lives in Florida. When Internet
first began to become a household word, Kaleky realized how important
the names of Internet sites would be. He registered names such as
Florida.com and Moshiach.com. He knew that plenty of people would want
the Moshiach domain name and he thought it only right that a Lubavitcher
get it first.
got out that he had acquired the name and he was flooded with requests
from many Lubavitcher sites for use of the name. Dovid didn’t
relinquish the name that fast. He thoroughly investigated site after
site until he finally selected Moshiach Online as his choice to which he
would release use of the name. A glance at the site quickly apprises you
of the reasons for his choice. The site is simply exceptional, no matter
how you look at it; both content and presentation are of superior
Moshiach wanted to focus on this site for an article on the
Internet. How surprised we were to discover that the people responsible
for the site are none other than two bachurim from Yeshivas
Oholei Torah! Two young Tmimim bypassed dozens of others, including
directors of mosdos, both Lubavitchers and non-Lubavitchers, some
quite well known. The names of the two are Menachem Mendel Elishevitz
and Yosef Yitzchok Lowenbein.
opened the door shyly and brought me into the site’s office – an
apartment in the Oholei Torah dormitory. On the small table were piles
of dozens of files and books, and in the center of it all was their
two didn’t waste any time. We immediately sat down facing the screen
and began our tour. Said Mendy, "The site is made to engage even
someone with no previous knowledge about Moshiach or even about Yiddishkeit.
Even he will leave the site an expert on the topic and will want to come
was our first goal – that we would be able to send absolutely anyone
to this site. So if a shaliach meets someone and can’t get into
long explanations, he can simply offer our address and we do the
site is set up to convey the message patiently and thoroughly (a.k.a. b’ofen
ha’miskabel). On the first screen appear four basic questions:
What is Moshiach? Who wants a king anyway? What will happen to our free
choice? What’s wrong with life as it is now? These are followed by
clear, yet brief, answers. From here you can go to other sections such
as the Moshiach Study Center, the Moshiach Studio, and Living with the
virtual library contains hundreds of books on Geula and Moshiach
of all sorts. It has a huge collection of audio tapes from a broad
selection of mashpiim and lecturers. Near the library is the
studio with songs of Moshiach and Geula. A visitor can select songs and
use them as background music while touring the site.
could spend days in the library without running out of material. It is
divided into three main sections, with one designated for beginners that
has 200 pages of material on Moshiach! The material is presented as a
dialogue between a skeptic and a believer, through which a visitor to
the site learns basic information about Moshiach.
there’s a section that explains about the Messianic Era according to
Kabbala, which is followed by yet another section for those who want
to delve into the topic more deeply. Those who prefer listening to
information can simply select an audio tape.
site also produces a beautiful virtual e-zine each week, which is sent
by email to 1,500 subscribers. A visitor merely has to type in his
address at the bottom of the page. This subscribes him to the e-zine,
which contains a thought on the sidra connected to Moshiach. It
also presents a story, Chassidic thoughts and interesting news items
that illustrate how the world is progressing towards the Era of
little over a year ago, Tamim Menachem Mendel Elishevitz heard about the
Internet and the opportunities it provided. He thought of the Rebbe’s
directive for every shaliach to prepare his city and even his
country for the coming of Moshiach. Until he had heard of the Internet,
he didn’t understand how this was possible, for even were a shaliach
to work day and night for years, he still wouldn’t reach a
fraction of the people.
with his friend, Tamim Yosef Yitzchok Lowenbein, he began building a
Moshiach site on the Internet. Mendy is mostly in charge of the design
and programming of the site, while Yossi is more involved in
administrative matters. With the help of Rabbi Yosef Rosenfeld,
executive director of the yeshiva, the bachurim were given
a room in Oholei Torah’s dormitory as the base of their operation.
two quickly learned whatever they needed to know, and within a few
months they were able to take off on the information superhighway with a
site that would do credit to old-timers in the field.
they acquired their new name, they changed the appearance of their site,
which had begun to provide serious competition to the many other
religious sites available. Thousands of people visit the site each day!
site provides many services which barely exist in the frum world
of the Internet. One such service is a questions and answers section.
They guarantee to provide answers within 24 hours. This places a serious
responsibility on them, as well as non-stop work, which explains why
hardly any other site is willing to make such a promise.
questions that appear on the site are many and varied, and come from
varied populations, such as religious Jews in Boro Park, those
religiously unobservant, and even l’havdil gentiles. A high
percentage of the questions are about the Rebbe and his revelation as
noticed letters on the screen that were posted within the past few days.
"I am writing to express my tremendous appreciation for the site.
The tour of the Beis HaMikdash really made things real for
me. I am a Jewish student in New Zealand and practically cut off from
things Jewish. Thanks to your site I am able to remain connected."
read some of the material on your site. I really enjoyed it. The site
has become my favorite...The truth is that I found it by accident, but
thank G-d for that... I learned a lot and I feel much more connected to
my Jewish roots. Carry on with your great work!"
showed me a letter from a boy learning in Bnei Akiva, in a "modern
orthodox" youth group, who asked for material in order to be able
to give a class on inyanei Moshiach and Geula.
from gentiles: "I am not Jewish...but for a while now I have
noticed serious contradictions in the teachings that were offered to me
throughout my life ... I want to learn the Jewish view about Moshiach...
I am literally thirsting to learn. I await your response."
Rebbe" – the writer of this letter thought the site is run by the
Rebbe MH"M himself – "blessings and greetings. I am a
gentile but I hope that you will answer my question... I really enjoy
your terrific site... I read the ad that appeared in the New York
Times in honor of your fifty years of leadership ... First I want
to express my pain for the cruel behavior of Christians against G-d’s
chosen nation... I know that all members of the Christian community feel
likewise… It is only now that we understand that it is the Jews who
have led the world towards an era of goodness and justice for all
question is: What connection is there between the nations of the world
and Moshiach? Will they believe in him immediately? What value is there
in a mitzva done by a gentile to hasten the Redemption?"
excerpts are only a fraction of the questions that appear daily. Mendy
says that every spare moment is devoted to answering these questions.
you run back to the dorm during every break?
smiled and removed a tiny handheld computer from his pocket.
"Modern technology has done it again. Every question sent to the
site is directed to this little computer, so we can send our answers
directly from yeshiva."
of the questions are referred to shluchim and mashpiim,
who either offer their opinion or even write the answers themselves.
Many thanks to Rabbi Simon Jacobson, who has been extremely helpful in
screen dimmed for a moment and then lit up again with sketches of the Beis
HaMikdash. "Choose a point on the picture and click on
it," said Yosef Yitzchok. I did as directed and clicked on "Beis
HaMokeid." A square frame appeared in which there was an
enlarged picture of the structure. On the side was a detailed
description of the building, its various functions, etc.
a virtual reality tour of the entire Beis HaMikdash, in
which a visitor can learn about every section of the Mikdash by
means of colored pictures which depict every detail. It had to have
taken weeks to assemble. I asked the bachurim in amazement,
"When did you have the time to do all this?" They replied,
"Last summer’s bein ha’zmanim [yeshiva
intercession] was devoted to this part of the site."
the research we did, we discovered that there are a number of Internet
sites which offer information about the Beis HaMikdash,
but not one of them comes close to the level of professionalism of this
site. Dozens of other sites which deal with the topic of the Beis
HaMikdash send people to tour the Mikdash at Moshiach
Online, although some of them ardently oppose other material on
the site. Yosef Yitzchok showed me how some of the sites have links to
Moshiach Online, including religious Jewish sites, secular sites, and
even Christian sites.
sites have links to Moshiach.com. One of these sites actually has a
warning to people they send to our site that says, ‘Just view the Beis
HaMikdash and leave immediately. Do not view anything else!’"
graphic design showing a globe with flags of a number of countries tells
us we have entered another room. On the bottom of the screen it says:
"In search of the Lost Tribes." The screen fills up with
dozens of documented claims about populations and communities around the
world, whose leaders and traditions indicate a possible connection
between them and the Jewish people. This might be one of the most
interesting topics for hundreds of thousands of people around the world.
A very high percentage of visitors to the site come especially for this
relates, "One day I came across a little site which discusses the
connection between certain Japanese communities and the descendants of
one of the Ten Tribes. The one who operates the site offered visitors
additional information. We wrote to him and he sent us an entire book he
had written on the subject.
an amazing story behind the book. The book was originally written in
Japanese by a rabbi from New York who served as a rav in Japan
and then returned to New York and wrote the book. In Japan, a Japanese
gentile read the book and translated it into English. So in New York the
book was written in Japanese and in Japan it was translated into
any case, the book is quite fascinating. The Rebbe said that finding the
Ten Lost Tribes is connected with the revelation of Moshiach, which is
why this material was added to the site.
put the entire book on the site, in addition to any other information we
could find. We included documents and pictures sent to us by the gentile
who translated the book, and that’s how one of the most fascinating
and popular sections came to be."
thing that’s so amazing about Moshiach Online is that any one of the
sections in the site could be a site in and of itself, one that wouldn’t
shame any large Jewish organization. For example, we clicked on the
Seven Noachide Laws, which is an entire world unto itself! It begins
with simple explanations of the subject, continues with an in-depth
lesson on each mitzva, and concludes with an audio/visual
library, which has a tremendous amount of material on this topic.
the side of each section in the site appear electronic aids: a search
engine for the particular section, a search engine for the entire site,
and a print function.
we arrive at one of the new sections, "And they will grind their
swords into plowshares," which is made up to a large extent of the
research and writing of Rabbi Shimon Silman.
you know the sicha of Parshas Mishpatim 5752?" asked
course. It’s the famous sicha about the meeting between the
presidents of the two superpowers about ending the Cold War and
preparing the world for Moshiach!"
and what do you think the two presidents intended? Do you think they
also thought about that aspect, when they spoke about abolishing
look at this." Mendy clicked to enter the first part of this
section and right before my eyes appeared a video of the American
president’s speech, the very speech referred to by the Rebbe. The
quotes are just incredible, because the speeches of the two presidents
are replete with pesukim and quotes from sources about Moshiach
and about the world entering a new era.
scrolled to the next part, in which you hear the speech of Rabbi Naftali
Berg, a’h, who was an ardent Chassid of the Rebbe MH"M, as
well as one of the senior employees at the Pentagon. Rabbi Berg made the
effort to attend every Moshiach gathering he could possibly attend,
despite his hectic schedule.
became seriously ill at the end of 5754 and passed away, but even during
his illness he made tremendous efforts to participate in the Moshiach
gatherings. He regularly spoke about the many strides made in the world
of science, which testify to our being in the era of Moshiach, and about
our obligation to proudly publicize the besuras ha’Geula. He
exhibited tremendous mesirus nefesh when just a few days before
his passing, after Gimmel Tammuz, he asked that he be brought from the
hospital to the large gathering held in his city in order to reiterate
the obligation to publicize the besuras ha’Geula.
Berg explained the signs of "and they will grind their swords into
plowshares," which we actually witness in our times. He spoke about
the new plan the president of the United States mentioned, after
pointing out the awesome potential that exists within the domestication
of military technologies. The president spoke about the formation of a
plan which would subsidize 50% of the costs of any company that develops
a project in this area.
link allows you to visit the Internet site of this department. We didn’t
spend much time there, but just a glance was enough to see the most
amazing facts. There are over 300 projects to harness weapons for
peaceful purposes, and more on the way.
complete the picture, the site presents a series of colorful articles
surveying five projects that have already been completed. In order to
edit these articles, Mendy went through dozens of newspaper articles and
books, and came up with amazing information which plainly indicates that
we are seeing the actual fulfillment of the ancient prophecies.
of these articles describes a huge bunker at the Pentagon, which was
built in case of nuclear war, ch’v. This would be used in the
event of war by the Senate to hold its meetings there. However, with the
advent of the post-Cold War era, the bunker has been transformed into a
warehouse for important microfiche files.
with the astounding information he provides, Mendy locates opening
speeches made by directors of companies, in which you can hear many
quotes refering to the "end of days."
we’ll show you just one more section," says Yossi. "It’s
our e-mail site, where anybody can get a free email account. This
functions just like other e-mail sites, except that under each letter
appears a small paragraph about Yemos HaMoshiach.
Actually, just using an e-mail address that ends with the words
Moshiach.com helps promote Moshiach.
kind of reactions have you received thus far?
seen for yourself how dozens of questions arrive each day, how other
Internet sites send their visitors to us – these are the best
responses we could hope to have. Many newspapers report about us in
columns reviewing the best Internet sites.
there are personal reactions such as the Jew who wrote to us and said
that after seeing our site he decided to have a regular shiur on Meseches
Sanhedrin. Or the reaction of the director of the Internet site for Arutz
Sheva, who told us that he has never seen a more impressive
the main reaction we wait for is the immediate revelation of the Rebbe
MH"M, who will come in response to the work of thousands of shluchim
who work day in and day out to bring the long-awaited Geula.
are working on a number of fronts. First of all, we want the site
translated into other languages. The site is presently being translated
into French with the generous help of Rabbi Zushe Silberstein, shaliach
in Montreal, and Tamim Menachem Mendel Asulin. In the near future
the site will be appearing in Italian, which will be translated by Rabbi
Michoel Almaliach, shaliach in Milan, Italy.
have also been working on a site for the Three Weeks, with an array of
classes and more on the subject of the Beis HaMikdash.
Another area we’ve been working on is a Moshiach site for children,
which will have all the books available for this age group in order to
prepare them for the coming of Moshiach, too.
important for all shluchim and all Lubavitchers to know that it’s
possible to convey the concept of Moshiach to anyone in the most
acceptable manner via this site. We all remember the special sicha
which was said at the Kinus HaShluchim in 5752, in which the Rebbe
defined the role of every shliach – "to prepare all the
Jews of your place and city, etc., to greet Moshiach through explaining
the matter of Moshiach as explained in the written and oral Torahs.
[This should be] in a way that will make it receptive to every single
person according to his intellect and understanding, including and
especially through learning inyanei Moshiach and Geula,
particularly in a manner of chochma, bina, and daas."
have met Jews on mivtzaim and we speak to them briefly about
Moshiach, but you just can’t do it properly on one foot. Today,
through the Internet, you can learn about Geula on a level
appropriate for you, and all you have to do is offer the web address!
Hashem’s help we will all merit to see the leader of our generation,
the Rebbe Melech HaMoshiach, who will take us out of Galus now!
additional information and to receive brochures and material which
advertise the site, send an e-mail message to: email@example.com.